We've all heard the phrases "Content is King" and "If content is King, then relevance is Queen!". So I'm going to share with you how to build a site based on these principles for profit!
Website Building tools:
I used DreamWeaver as my html editor. Any good html editor will work such as Frontpage. Basically you need a good editor that will update links site wide automatically. Give you reports on broken links, and do search and replace site wide, file specific, and etc... Also very important is a good table building capability.
For the content I pulled articles from various free content sites. As long as you adhere to the terms of fair use, you will have access to thousands of content rich articles that you can put in your own website.
You don't have to be an html expert. Just having some basic programming knowlege is enough. For example, understanding head, body, and building tables. Inserting variables and doing global changes. Any good html editor will help with that. You really need to become an expert at building tables. They are fast loading and can really make an impact on a site. If you are into css, even better!
Key Features for SEO: Keyword Rich and Relevant!
Building with SEO (search engine optimization) in mind. Use these techniques when building your site!
Niche Site: Pick a very specific topic. I chose "Making Money Online with Content Rich Sites" for this example.
Use a simple structure. Index page to "Index of Articles". Then "Index of Articles" to each individual article page. Two levels, easy to manage, easy to spider!
Make your site surfer friendly: No hidden pages, re-directs, pop-ups, spyware, java, or scripts. Just use ".html" files with text links to full text content rich pages which are also easily spidered with useful relevant information for the visitor. Include lots of articles including a few unique pages that you have written yourself.
Now start building your basic template for all the pages on your site. How you build your template will greatly depend on what editor and tools you'll be using. For example: most times you'll do something like Huge Content Rich Websites for Profit. When you go to build your 1000+ page site, the editor will replace the title tag with the appropriate text dynamically.
Title Tag and Description Tags and all other meta tags should be relevant and keyword rich.
Page Title
- Use relevant keywords on each index page to the articles
- Use the article title which will have additional relevant keywords for each article page.
H1 Tags - Keyword rich and relevant ex: "Make Money Online", "Home Based Business"H2 Tags - Use the article title in the article pages. ex: "10 Ways To Make Money Online"
robot.txt file for spiders - just a simple two line file in your root directory
User-agent: *Disallow:
Body text - Use content rich articles. Also use high color contrast between the text and the background so the search engine doesn't think your trying to hide anything and penalize you. Plus it's just plain easier to read. Use arial or verdana font.
Inbound links: Set up link partners. If you can, have them place the link to your site using a keyword instead of the domain name itself. ex: Make Money Online Click Here.
Outbound links: Do the same for your link partners. Set up links using text that is relevant to their topic which should be relevant to your site but not competing if possible. If you sell computers, link to a company that sells computer desks.
Make same site links with relevant text. ex: "make money at home" will link to a page within your own site.
Make Image alt text use primary keywords. ex: "money online"
Add HTML comment tags that use primary keywords. These are not seen buy the surfer, but can be seen by search engine spiders. No one has proven this helps, but it doesn't hurt!
Now add money making adsense and affiliate links on every page. Put them top center between the article title and article content. Adjust the colors so that is blends in with your web page content.
Google adsense will pick up the page title, h1 and h2 tags to target the ad. When someone clicks on it, you get paid!.
Another important thing you can do: Add dynamic RSS content by keyword. I'll follow up on this in my next article.
READ MORE - If content is King, then relevance is Queen!
