Big Lie 4 & 5 : You don’t need any experience

Of course, you need experience to succeed online! The only job in the world that doesn't need experience is "virgin."

If you want to make money, you need to get hip as quickly as humanly possible. You need to figure out what works, what doesn't, and how you can use all the "tricks of the trade" to build your success.

That’s why having a mentor works. Working with someone who's "been there and done that" can save you time and money.

Your income can only grow to the extent that you do. You must educate yourself… and you must be open to the process.

Be prepared to make mistakes, try new things, and push yourself beyond your safe, secure comfort level. Do whatever it takes to earn your Masters at the School of Hard Knocks. Learn your lessons and develop the skill sets you need to make the kind of money you want to make.

On this season's The Apprentice, Donald Trump put two teams in a head-to-head competition: book smarts and street smarts. You don't have to play for one team or another, you can take the best of both worlds for your success strategy.

It pays to be educated and street-wise. Knowledge comes from books… and experience.

You don’t need any technical knowledge

This really is more of a medium-sized lie. It's definitely true that you can be a master online marketer even if you don't programming, HTML codes… and all that stuff. (Hey, you can watch television without understanding how it works!)

However… while you don’t need to know the how-to, you DO need to know what needs to be done and what YOU need for your site. If you don't, you're as "at risk" for being had as a 17-year old car owner who visits the Bad Guys Auto shop.

I'm the first to admit that before I got smart, I was screwed-over and taken advantage of by several dishonest webmasters. They did a lot of unnecessary programming and sent me a hefty bill. They charged me a lot of money and gave me crap.

I definitely overpaid… but I didn't know any better. But you can be damn sure I rectified that situation with a little "quick study."

I found out for myself that it doesn’t hurt to have a little of technical knowledge. If you're familiar with basic HTML -- at least when you want make changes to your site, you can do so instantly.

There are many things that only a programming professional will be able to do for you. But it's nice when you don’t have to go to your webmaster and pay them per hour for a fix that could easily be a do-it-yourselfer.

If you're the "exception that proves the rule" and are making money hand-over-fist as a super-marketer, you may disagree that the four big lies are lies at all. Congratulations on your success… but take it from me.

For the average… even the above-average person… online marketing is not a get-rich-quick scheme. It’s a business and you have to treat it like a business. So if you're not yet rolling in dough, but would like to be part of the Internet moneymaking machine…

Don’t buy into all the hype. Think it through. Use your common sense. Don't try and get rich quick or you may find yourself in the poor house! BUT… you CAN and you WILL make money if you’re willing to do what it takes.