Big Lie 1: You don’t need ANY money to get started.

I just finished reading yet another ebook by yet another "successful" Internet marketing guru. It kills me because the only thing most of these gurus are successful at is selling themselves and their "snake oil" to unsuspecting business people.

They don't know squat about marketing a business on the Internet. But they do know how to push buttons. So these self-proclaimed "experts" LIE to you just to sell you their latest crap… books, tapes, and seminars or whatever it is they think they can get people to buy.

(Hell, I wouldn't be surprised is someone out there isn't selling the "Color by Number Marketing Kit" that comes with its own crayons!)

These gurus make it sound sooooo easy to make money online. They say stuff like, "You don’t need a computer connection" or "You don’t need any experience," or "You don’t need a lot of money."

According to them, you don’t even need a brain! You just need to BUY THEIR PRODUCT and you'll make a gazillion dollars online in 30 days… or less.

If you believe in that crap, you need to have your head examined!

I got news for you, Bucko. Marketing is work… and successful, bring-home-the-big-profits marketing is HARD work.

That's because marketing isn't a crapshoot or a game of chance. It's a business. And just like any other LEGITIMATE business, you need to invest time, effort and energy to make it grow into a successful enterprise.

And it even takes even MORE ENERGY to maintain that growth and manage your success for the long term.

Now it's definitely true that the "wonders" of technology make it easier to succeed with an online business than a retail store. And even a one-person operation can utilize email, autoresponders, and the Internet's global marketing capabilities to grow rich.

But although it's easier online, it’s still work.

I know it's work because it's the work I do! I am the mentor for the some of the most super-successful websites/internet business people on the planet. I'm the behind-the-scene the guy, helping “little” businesses that are generating $5,000.00 to $10,000.00 a month and "big" businesses with annual revenue figures of $1,000,000.00 and MORE.

There's one thing they have in common: they all agree with me that it takes dedication, commitment, and hard work to reap the benefits of selling online.

Simply put: you get out what you put it. My clients aren't at the top of their industries by just pure dumb luck. Their upwardly mobile climb takes ongoing dedication, forward-thinking, and careful planning. Their success demands creativity, persistence, specialized knowledge, a quality product or service… plus good old-fashioned, shoulder to the wheel and nose to the grindstone, hard work.

Of course, having a mentor helps, too!

So right now, I'm going to mentor you and tell you the facts behind the big lies told across the Internet by the gurus of "make believe," not marketing.

Big Lie #1: You don’t need ANY money to get started.

That’s just complete B.S. If you're flat broke and one paycheck from homeless, you’re gonna have a very tough time making it. Of course you need money to get started. Whaddya think… your smile is gonna pay the rent?

Now you don’t need a lot of money to succeed online, it's true… certainly less than it would take to build and open your own Widget Shop on Main Street. But you do need some operating capital… and it stands to reason that having a large bankroll couldn't hurt.

When your pockets are fat and your budget can include more money for “smart” marketing, you'll be able to see (and enjoy) the results of your efforts even faster.

In short, it takes money to make money.

It takes money to educate yourself… to research the marketplace... and to develop your product or service.

It takes money to get a domain name, it takes money to host your site. It takes cold-hard cash to hire a designer to program your site and a copywriter to write a killer sales letter for you. You even need money in order to get a merchant account so you can accept the money your website generates.

And most importantly, it takes money to DRIVE traffic to your site.

Yeah… I know… I know! There are all those "free" traffic-generating ideas that you can pursue. I do a lot of them myself… but I don't trust my success to traffic I can't control.

Most of the time, it costs me money to drive quality traffic to my site, and it will cost you, too. Could be Pay-Per-Click, could be running an ezine ad, could be doing some sort of offline promotion….

But the bottom line is -- you need to have a bottom line. Especially in the beginning, your cash-flow will be in one direction: OUT.